Digital Marketing Executive

About the role

We are looking for a performance-driven Digital Marketing Executive who can manage brand visibility, lead generation, and digital growth across multiple platforms for assigned clients. You will handle multiple brands simultaneously, execute paid and organic campaigns, create content strategies, and report on measurable outcomes. This is not a task-execution role — we expect strategic thinking, initiative, and accountability in every assignment.

What you'll do

• Coordinate with management and cross-functional teams to align campaigns, events, and service promotions
• Ensure timely content approval and campaign updates before publishing
• Manage and maintain all major social media platforms to ensure consistent brand presence
• Plan and execute daily posting strategy with proper content planning and scheduling
• Maintain content calendar, Google Business Profiles, and structured digital asset storage
• Conduct competitor analysis to improve engagement, reach, and campaign performance
• Write engaging captions in English and Bangla aligned with brand voice and campaign goals
• Develop video scripts, storyboards, and storytelling-based success content
• Prepare clear content briefs including objective, key message, and call-to-action (CTA)
• Maintain a balanced mix of educational, emotional, and conversion-driven content
• Plan, launch, and optimize Google Ads and social media (Facebook, Tiktok LinkedIn) advertising campaigns
• Monitor campaign budget, ROI, lead quality, and conversion rate
• Implement creative rotation and campaign optimization strategies
• Support Email, WhatsApp, and SMS marketing campaigns
• Optimize on-page elements and implement off-page SEO backlink strategies
• Track campaign performance using analytics tools and prepare monthly reports
• Manage website content through CMS platforms such as WordPress, Wix, and Shopify

What you bring

• Experience in Advertising Agency, Advertising Technology (AdTech) Startup, Business-to-Business (B2B) Software and Services Startup, Direct Selling/Marketing Service Company, Educational Technology (Edtech) Startup, Universities, or any other relevant fields.
• Ads Management Expertise: Meta Business Suite, Google Ads, TikTok Ads, LinkedIn Ads
• AI Tools Expertise (Marketing Purpose): ChatGPT, Claude, Gemini, AdCreative.ai, Pencil AI, Jasper AI, Copy.ai, Canva AI (Magic Write, Magic Design) , Canva Video, CapCut, Runway ML, Kling AI, ElevenLabs, InVideo AI, Pictory
• Soft Skills: Communication, Leadership Mindset, Accountability, Attention to Detail, Taking Initiative, Data-Driven Mindset
• We expect you to track your own performance without being asked, flag problems early instead of hiding them, learn new tools and platforms on your own, treat every client brand as if it's your own
• Minimum graduation complete from any reputed university.

What we offer

• Friendly and collaborative work environment
• Hands-on experience working with multiple real brands and clients
• Exposure to AI-powered marketing tools and modern digital workflows
• Fast career growth opportunity in a rapidly expanding agency

Compensation

BDT 20000-25000