Performance Marketing Specialist

About the role

Run paid acquisition for our clients across Meta, Google, and TikTok. You will own budget, creative testing, and weekly performance against CPL / ROAS targets.

What you'll do

• Plan, launch, and optimise paid campaigns on Meta Ads, Google Ads, and TikTok Ads against agreed CPL / ROAS targets.
• Brief creative needs and partner with designers to ship a steady volume of testable ad variants.
• Maintain audience, exclusion, and attribution structures so every spend is traceable to outcomes.
• Report weekly with what changed, why, and what the next test is — not just dashboard screenshots.
• Hold each account's data hygiene: UTM consistency, conversion API, server-side tracking.

What you bring

• 2+ years directly managing paid budgets (not just reporting on them).
• Working knowledge of GA4, Meta Pixel / CAPI, and at least one tag manager.
• Comfort building media plans, pacing budgets, and forecasting outcomes.
• Clear written communication — clients should read your update and know what to do next.
• Curiosity about AI tooling for creative, copy, and analysis workflows.

Bonus, not required

• Experience with LinkedIn Ads or YouTube Ads.
• Looker Studio / GA4 explorations dashboarding.
• Past work with lead-gen or enrollment-driven verticals (education, healthcare, real estate).

What we offer

• Competitive salary + quarterly performance bonus.
• Hybrid schedule (Dhaka office 2-3 days/week).
• Course / certification reimbursement (Meta Blueprint, Google Skillshop, etc.).
• Paid leave + festival bonuses.